Bodycare Business

We checked in with a few skincare professionals to get their top tips for selling the expanding array of bodycare products and services.

  1. “Customization is one of the most effective ways to retail bodycare. Body Bliss spa guests are taken through a series of choices until they end up with a unique formulation that addresses their wants and needs and can be quickly blended for a spa treatment or retail sale.”—Nick James, Body Bliss
  2. “Placing bodycare product samples in point-of-use environments, such as changing rooms, can be a very effective way of raising awareness.”—Natalie Pergar, Éminence Organic Skin Care
  3. “Clients want to know the science behind the products. We take a lot of time designing our marketing materials so that the benefits are easily understood on a shelf in a short period of time.”—Shannon McLinden, FarmHouse Fresh 
  4. “Incorporate a teaser service for the client to smell, feel, and try before they buy. Include or upgrade your facial service with a neck and décolleté treatment; add a body cream as an anti-aging option to finish a pedicure; attach a body sample to your number-one selling hair, skin, or nail product to cross-promote your body sales; and leave a tester at the desk for a point of sale to stimulate an ‘aromatic’ conversation.”—Kim Lee, N.D., Pevonia International
  5. “We’ve found that promotions, added value, and free product offers for our spa partners make retailing to the end consumers much easier. Education is a major proponent to retailing strategies, and partnering with a company that is knowledgeable, available, and resourceful is crucial.”—Angela Eriksen-Stanley, Phytomer

Piqued your interest? Add these bodycare products to your retail area for more business boost and read Body Slam for an in-depth review of this expanding category.

  • Aveda Shampure Composition
  • Bella Luccè Chianti & Grape Seed Crush Scrub (submitted by Universal Companies)
  • Coola Sport SPF 50 Unscented Sunscreen Spray
  • GM Collin Lipo-Fitness Serum
  • HydroPeptide Firming Moisturizer: Slimming Body Rejuvenation
  • Mio Skincare High Intensity Bodycare
  • Moroccanoil Body Buff
  • Rhonda Allison Nude Therapies Beauty Mud Mask
  • Rituals Chakra Water
  • RITUALS Ayurveda Scrub
  • The Crave Collection Hands-Free