We checked in with a few skincare professionals to get their top tips for selling the expanding array of bodycare products and services.
- “Customization is one of the most effective ways to retail bodycare. Body Bliss spa guests are taken through a series of choices until they end up with a unique formulation that addresses their wants and needs and can be quickly blended for a spa treatment or retail sale.”—Nick James, Body Bliss
- “Placing bodycare product samples in point-of-use environments, such as changing rooms, can be a very effective way of raising awareness.”—Natalie Pergar, Éminence Organic Skin Care
- “Clients want to know the science behind the products. We take a lot of time designing our marketing materials so that the benefits are easily understood on a shelf in a short period of time.”—Shannon McLinden, FarmHouse Fresh
- “Incorporate a teaser service for the client to smell, feel, and try before they buy. Include or upgrade your facial service with a neck and décolleté treatment; add a body cream as an anti-aging option to finish a pedicure; attach a body sample to your number-one selling hair, skin, or nail product to cross-promote your body sales; and leave a tester at the desk for a point of sale to stimulate an ‘aromatic’ conversation.”—Kim Lee, N.D., Pevonia International
- “We’ve found that promotions, added value, and free product offers for our spa partners make retailing to the end consumers much easier. Education is a major proponent to retailing strategies, and partnering with a company that is knowledgeable, available, and resourceful is crucial.”—Angela Eriksen-Stanley, Phytomer
Piqued your interest? Add these bodycare products to your retail area for more business boost and read Body Slam for an in-depth review of this expanding category.
- Aveda Shampure Composition
- Bella Luccè Chianti & Grape Seed Crush Scrub (submitted by Universal Companies)
- Coola Sport SPF 50 Unscented Sunscreen Spray
- GM Collin Lipo-Fitness Serum
- HydroPeptide Firming Moisturizer: Slimming Body Rejuvenation
- Mio Skincare High Intensity Bodycare
- Moroccanoil Body Buff
- Rhonda Allison Nude Therapies Beauty Mud Mask
- Rituals Chakra Water
- RITUALS Ayurveda Scrub
- The Crave Collection Hands-Free