Four Useful Forms of Digital Marketing for Spas

Four Useful Forms of Digital Marketing for Spas// Photo credit: oatawa/iStock/Getty Images Plus

When developing a digital marketing plan, it’s important to consider the various means of communication that will attract the most current and potential clients. The digital platforms to focus on depend on the audience your spa is trying to reach. Here are a few of the most common forms of digital marketing communications:

EMAIL: Email is a great way to reach many people at a very low cost. “You should be actively growing your email list with opt-in forms on your website, social media, and with your clients,” says Amanda Wisell, marketing manager at Springer-Miller Systems, makers of SpaSoft. “Your digital marketing efforts should be multichannel. Use social media, blog posts, YouTube videos, and other digital marketing channels to reach new and existing clients and also drive email subscriptions.”

SOCIAL MEDIA: This is a cost-effective way for businesses to reach a large audience and see firsthand what their clients are interested in, increase brand recognition, and gain more followers online and in the spa. “Platforms like Instagram reach a fresh audience, and clients’ posts show what is happening right now, a fresh reference that shows authentic facts directly from consumers,” says Yeniffer Padrino, marketing manager of digital marketing at Book4Time.

Calling All Female Leaders!

Women in Wellness West | October 28, 2019

Calling all female leaders and women who aspire to leadership in the wellness industry! American Spa has a curated conference designed just for you. Join us in Huntington Beach, CA, October 28, 2019, for the debut West Coast Women in Wellness Conference. This powerful, all-day event will address some of the most pressing issues facing women leaders and leaders-to-be with compelling keynote speakers, breakout sessions, workshops, networking opportunities, and more!

DIRECTORIES: Online directories provide a place for clients to leave reviews. According to BrightLocal’s 2017 Local Consumer Review Study, 97 percent of consumers read online reviews for local businesses in 2017, with 12 percent looking for a local business online every day. What’s more, 85 percent of consumers trust online reviews as much as personal recommendations. “There are several directories dedicated to listings and reviews of local businesses,” says Padrino.

SEARCH ENGINES: Search Engines are one of the most important ways to market a business online. “From proper SEO making your business’s page rank at the top of search results to your Facebook page or LinkedIn profile, search engines compile everything,” says Padrino. “For starters, make sure to submit your site to the main engines like Google and Bing, and keep your site relevant and optimized.”

Connect with American Spa on social media. We're on FacebookInstagramTwitter, and LinkedIn.

RELATED STORIES

Seven Budget-Friendly Ways to Market Your Spa

Key Digital Marketing Channels to Drive Spa Success

Three Tips for Tapping the Millennial Market

Suggested Articles

This year, the event is celebrating 22 years as the leading spa and wellness show in the southeast.

Watch Erin Lorow, national director of sales for Pevonia, as she explains the benefits of the Rapid-Restore duo.

Two industry legends—American Salon and the International Beauty Show—have joined forces to launch a platform unlike anything before seen in the beauty…