How to Do an Email Marketing Survey

Do you have a list of e-mail addresses for either your spa business or salon business of clients or prospects? Do you have a list of e-newsletter subscribers? If you have their permission, send them an e-mail survey to conduct some under the radar market research. See if clients are satisfied with your products or services, or see if they enjoyed their visit to your spa or salon?

You can learn things you didn't know about your business by surveying your clients. Maybe your clients buy your main services just to get the free gifts. Your potential may think it's too hard to due business with you. You may find out that most of your clients make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, and marketing.

There Are 3 Popular Types of Business Surveys...

Client Satisfaction Surveys: - what did you like or dislike about our products or services, what can we improve or add, how satisfied are you with our customer service, etc., etc.

Business Feedback Surveys: - did you find it to easy to find our business, was the reception accommodating and helpful, did you get the results form the treatments or services you were expecting, what did you like or dislike about your experience with us, etc., etc.?

Demographic Surveys: - what's your gender, age, income, occupation, marital status, mailing address, email address, telephone number, and cell number (use this for SMS marketing campaigns... HINT: Very powerful!) etc.

Sometimes people don't want to take the time to fill out a survey. To encourage them to fill out the survey offer them a freebie if they fill it out. Some ideas are free reports, sample products, free mini services or free newsletter. Hold a free online contest or sweepstakes on your website and ask visitors to fill out a survey before they enter.

If you don't yet have an e-mail address list you could post your survey on appropriate newsgroups, forums and e-mail discussion lists. HINT: "Craigslist"... this is a perfect place for *FREE*
advertising and it works! You could also print out survey cards at reception...

Basically, the more you know about your audience the better your marketing becomes! You'll be able to address their Hot Buttons, concerns and likes. A more personalized and customized marketing message works better EVERY time!

Something to think about before you create your next piece of marketing material...

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John Uhrig
Monochrome Marketing Solutions
Results-Based Marketing