Key Findings From 2005 Coyle Hospitality Study of Spa Consumers

  • The average spa-goer spends $912 yearly.
  • The best way to get non-spa-goers to visit a spa is to give a gift certificate; number two is to offer a discount.
  • The top two services are hair and nail treatments
  • People are more likely to book two services for one visit, instead of just one.
  • Half of those surveyed used the same spa for both massage and skincare needs.
  • The best way to acquire customer feedback is to offer comment cards in the locker room.
  • The top place people purchase home skincare products is a drugstore.

For more information, visit www.coylehospitality.com

 

 

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