Here are some steps you can take to improve your understanding of the teen market:
- Form a "teen advisory board" comprised of employees' and clients' kids. Ask them why they would frequent your spa
- Test-market a new package, slogan or pitch aimed at a younger market
- Get your spa products into the hands of a high-profile or celebrity teen, or, better yet, have them come for treatments at your spa
- Watch MTV to pick up on the latest teen trends
- Listen to your teenage children and ask them for ideas
- Design mother/daughter packages to take advantage of bonding opportunities