New Study Reveals Groupon, Holiday Retail Trends

 

Fresh off executive editor Heather Mikesell’s post last week on Groupons that seem too good to be true, comes a new report from Retrevo on Groupon shoppers and holiday retail habits that I thought I would share. Click here for the full report, but here are a few highlights:

Women are more likely to buy things at discounted prices.
Retrevo Asked: Do you typically buy things that are discounted, either in stores or online?

  • 23% of women said almost everything they buy is discounted, versus only 13% of men
  • 35% of women said most things they buy are discounted, versus only 27% of men.

Shoes, laptops, and HDTVs are the most popular among Black Friday "Deal Site Users"
Retrevo Asked Deal Site Users: On which of these items will you be looking for a deal this Black Friday?

  • 41% said they'll be looking for deals on shoes
  • 24% said they'll be looking for deals on a laptop
  • 20% said they'll be looking for deals on an HDTV
  • 19% said they'll be looking for deals on a tablet computer (non-iPad)
  • 17% said they'll be looking for deals on jewelry

Most "Deal Site Users" think that a "good deal" means at least 50% off
Retrevo Asked Deal Site Users: What would you consider to be a good deal on the following types of things?

  • Apparel & Shoes: 69% of people thought 50% was a "good deal" - 24% said 70% off was a "good deal"
  • Home Goods: 63% thought 50% off was a "good deal" - 20% said 70% off was a "good deal"
  • Restaurant & Spas: 61% thought 50% off was a "good deal" - 17% said 70% off was a good deal
  • Electronics: 52% thought 50% off was a "good deal" - 16% said 70% off was a good deal

As you prepare your spa for the holiday season, what do these stats mean for you and how do you plan to battle the influx of discount websites? Share your strategies here.

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