What can you do to spark up the FaceBook presence for your Spa? Schedule a Photo Shoot!!! The social web is starving for content and your Spa needs to feed the monster. You can put up to 200 photos in each album on FaceBook, load these albums up! Why, because if people like your photos they will look thru the entire set, generally people do not switch albums. You want them to stay engaged and interested in your content.
What kind of photos do you need?
You can go for the shots of the Spa, more "traditional promotional material." What do you really want? Headshots! Get lots of photos of people you are friends with on FaceBook so you can "tag them." Photos of your regular customers are mandatory, remember people like to look at good photos of themselves (bring in a professional who will take good photos). Photos are a great way to build community!