I truly believe the social revolution is half-way thru completely changing how we exchange information. That said, I know we will be printing "junk" for the next few years. Each time you approve marketing material (from business cards to coffee cups), look carefully and see if there is an aesthetically tasteful way to include your contact information. It may be simply an, @sonicallstar, facebook/clevelandgroove - you will not have the actual full links, but you will make it easy for people to find you. This is low hanging fruit, are you harvesting it?