Private Label versus Brand Name Products

 

Consideration

Private Label Line

Brand Name Product Line

Cost/profit

No MSRP*: Can deliver 200% - 500+% markups.

MSRP/ fixed margins—usually 100% markup

Advertising

Pay for your own advertising.

Co-op advertising available

Brand Awareness

Build "from scratch."

Leverage a visible brand.

Packaging

Design your own packaging or adopt standard packaging

Brands have distinctive, high-quality packaging

Display and sales tools

Create your own displays, samples, and product literature

Display sets, product literature, samples, and promotions available

*Manufacturer's Suggested Retail Price

 

Suggested Articles

The new boutique medical spa offers fillers, Botox, laser treatments, facials, and more.

Experts share the biggest attractions and obstacles for men in the spa space today.

The website features flexible payment options and free shipping in the U.S.