Consideration Private Label Line Brand Name Product Line Cost/profit No MSRP*: Can deliver 200% - 500+% markups. MSRP/ fixed margins—usually 100% markup Advertising Pay for your own advertising. Co-op advertising available Brand Awareness Build "from scratch." Leverage a visible brand. Packaging Design your own packaging or adopt standard packaging Brands have distinctive, high-quality packaging Display and sales tools Create your own displays, samples, and product literature Display sets, product literature, samples, and promotions available
*Manufacturer's Suggested Retail Price