Public Relations for New Spa Openings

Write a press release about your new spa and create a press kit and send to important local and national media. Attempt to call the editors to see how you can help them with your expertise.  Think of who would be the most important people you would want to come to this event and what would it take to get them there.  Plan that event.  Come up with a party concept that would communicate what you are up to.  More important editors may prefer a one on one visit.  It is good to know the media and inviting them to your spa is a good way to start to know them.  I think you are only new once so you should take advantage of that and get all the free publicity that you can.

If you can afford to advertise...great.

 

Suggested Articles

Created by Julie Pankey, founder of Spa Hive, in memory of Danielle Knerr, the award honors leaders who exemplify four critical traits.

What's your skincare goal? Researchers at Lycored found that regular skincare users say a natural appearance is their number one goal.

Discover some of the most common spa marketing mistakes, and a few ideas on how to circumvent them.