Just when you thought FaceBook was sleeping, they announce 750 million people using FaceBook and very quietly they roll out a new feature to Pages, RECOMMENDATIONS. Yes, I am shouting, this is going to be huge. No, they haven't pushed reviews into the newsfeed (which I have been patiently waiting for). Instead, they empowered people to write a recommendation on your Page which hits their NewsFeed and links to your Page. Is this HOT or NOT? I say it is HOT, VERY HOT. The real question is, what is your strategy for getting people to write recommendations on your Page? Have you created a "Deal" giving people the incentive to "Check-in" at your Spa? If all of the above is on your "someday list," then you might want to add "increasing revenue" to that list as well!!! FaceBook is changing quickly, are you keeping up?