Retail Relaxation

For most spa-goers, the idea of spending time in the furniture mega-store Ikea is anything but stress-relieving. Last week the Ikea Retreat, a pop-up overnight spa in several locations of the retailer in Europe, attempted to change that notion. For this wellness sleepover, Ikea invited a number of loyal and lucky customers for a night in the showroom. Decked out in branded fluffy white robes and slippers, slumber party guests were treated to aromatherapy massages, sleep consultations, meditation sessions, and advice on how to create a healing environment at home during the event. In addition to spa treatments, guests dined in the store and were able to select their bed for the night. They woke up to a morning session of yoga followed by a healthy breakfast before the stores opened for regular business.

What do you think of the spa and big box retail combination? Could you see yourself or clients relaxing there? Earlier this summer, the Subway Spa pop-up caught our attention. Check out more on this mid-summer retreat here.