“Everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions,” according to Chris Marentis, founder and CEO of Surefire Social. “Ultimately, a single review—positive or negative—can tip the scale in favor of one company over another.” Malynda Vigliotti, also known as Boom Boom, owner of Boom Boom Brow Bar (New York City), spreads good news—instead of featuring bio’s for each of her staff members on her website, she features their picture with a review. “You can list credentials and experience, but its kind of old school—clients today are interested in the facts. Does this employee do good enough work that others are willing to talk about it? If so, they want in on the action,” explains Boom Boom. Featuring reviews front and center can also be a motivational tool for staff. Says Boom Boom, “Trust me, when your staff knows you read the reviews and need a constant supply of positive ones to feature on your website, they perk right up.” Take the freebie reviews, and also encourage clients to write reviews by offering special discounts and services to those that do. More, More, More!