'Tis the season to maximize your spa's retail sales. However, with many consumers still struggling with a depressed economy, you may find making your sales numbers more challenging than ever. In Software Advice, ERP Analyst Michael Koploy offers strategies to increase traffic and revenue in "Five Strategies to Boost Holiday Retail Sales." Here, he shares a few of his tips for building customer loyalty and encouraging spending into 2012.
- Use social media to gain followers and instill urgency. According to Koploy, one successful tactic is to promote daily deals through Twitter.
- Partner with mobile shopping app vendors to build loyalty. Check-in shopping tools, such as Foursquare and Shopkick, can encourage customers to visit your spa boutique and purchase promotional items in exchange for loyalty points.
- Extend return policies to encourage gift purchases.
- Offer reduced or free shipping to entice online purchasing.
What are some of the ways you're boosting your retail sales this holiday season?