American Salon IBS American Spa IECSC SPATEC SIBEC Advertise News Industry Insiders Wellness Spas Medical Spa Fitness Business Education Trends Skincare Estheticians Treatments Products CBD Video Magazine Resources Contest Downloadable Guides Job Openings Podcast Webinar Partner Insights Events Subscribe Subscribe News Industry Insiders Wellness Spas Medical Spa Fitness Business Education Trends Skincare Estheticians Treatments Products CBD Video Magazine Resources Contest Downloadable Guides Job Openings Podcast Webinar Partner Insights Events Subscribe American Salon IBS American Spa IECSC SPATEC SIBEC Advertise Spa Business Scanning the Environment: Seven Procedural Steps By American Spa Staff Apr 11, 2004 10:45pm Spa Business Keep tabs on broad trends Determine relevence of a trend Study the impact Forecast the direction Analyze the momentum Study opportunities Relate the trends to strategy Spa Business