Scanning the Environment: Seven Procedural Steps

  1. Keep tabs on broad trends
  2. Determine relevence of a trend
  3. Study the impact
  4. Forecast the direction
  5. Analyze the momentum
  6. Study opportunities
  7. Relate the trends to strategy
     

 

Suggested Articles

Wellness

2020 Spa and Wellness Trend: Closing the Wellness Gap

With wellness considered the new status symbol, many in the industry are on a mission to make it more accessible, affordable, and inclusive.

by Heather Mikesell
Wellness

2020 Spa and Wellness Trend: Psychedelic Wellness

Mind-expanding drugs are the latest way to tap into emotional wellness.

by Natalie Maneval
CBD

2020 Spa and Wellness Trend: Endocannabinoids to Watch

With CBD the talk of the town, the endocannabinoid system is taking center stage.

by Heather Mikesell