The summary statement should enable prospective investors to identify and understand the highlights of the business plan Note: Although the Summary Statement appears first in the business plan, it should not be written until the plan has been completed.
indicate precisely what your company is attempting to accomplish
brief biographies in the form of conventional resumes
include the demographics, pyschographics, and geographical region of your potential consumers
present a factual account of the alternative sources where the consumer could spend his or her disposable income
describe the manner in which you will be reaching your consumer. A description of the general strategy by which you will be generating revenues is definitely advisable
A pro forma is a model financial statement describing a set of conditions that does not yet exist.