Seven Key Elements of A Business Plan

     

SUMMARY STATEMENT

The summary statement should enable prospective investors to identify and understand the highlights of the business plan Note: Although the Summary Statement appears first in the business plan, it should not be written until the plan has been completed.

STRATEGIC OBJECTIVES

indicate precisely what your company is attempting to accomplish

 
KEY PLAYERS

brief biographies in the form of conventional resumes

 

THE CONSUMER

include the demographics, pyschographics, and geographical region of your potential consumers

 

COMPETITION

present a factual account of the alternative sources where the consumer could spend his or her disposable income

 

PENETRATION STRATEGY

describe the manner in which you will be reaching your consumer. A description of the general strategy by which you will be generating revenues is definitely advisable

 

THE FORECASTS

A pro forma is a model financial statement describing  a set of conditions that does not yet exist.

                

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