Steps to Take Before Developing Your Spa Concept

        Study the general market characteristics of the proposed area, including economic and demographic factors

 

        Review specific economic indicators of the local area to determine the overall strength of the local economy

 

        Analyze the relationship between your spa concept and the proposed site's residential areas

 

        Become familiar with the various types of spa products offered regionally and nationally, including their characteristics and features

 

        Recognize different market segments

 

        Build a demographic profile of each segment

 

        Identify important customers in each segment

 

        Discover reasons why customers may be inclined to frequent your property

 

        Define customer "psychographics" as it concerns the product's purchase

 

        Anticipate changes in customer's perspective

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