• Study the general market characteristics of the proposed area, including economic and demographic factors
• Review specific economic indicators of the local area to determine the overall strength of the local economy
• Analyze the relationship between your spa concept and the proposed site's residential areas
• Become familiar with the various types of spa products offered regionally and nationally, including their characteristics and features
• Recognize different market segments
• Build a demographic profile of each segment
• Identify important customers in each segment
• Discover reasons why customers may be inclined to frequent your property
• Define customer "psychographics" as it concerns the product's purchase
• Anticipate changes in customer's perspective