Top 4 Types of Luxury Consumers

These four different types of luxury consumers are your best customers

Unity Marketing's Luxury Report 2006 is a psychographic profile of the four key types of luxury consumers. These include:

?X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living;

?Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury;

?Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases;

?Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.

 

For more infomration, or to purchase the Luxury Report 2006, visit www.unitymarketing.com

 


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