- Site structure should be determined by the tasks users want to perform on your site.
- A site map should let users know where they are in relation to other areas on the site
- Avoid marketing fluff, get to the point
- Give immediate benefits to users, help them solve their problems as quickly as possible
- Earn the right to ask for information. Tell users exactly what you'll do with personal data
- Let people know PDFs are for printing, provide HTML versions for browsing
- Have a call to action on each page
- Use readily understood conventions (for example, blue underline for hyperlink, no underline for normal text) and tick to established metaphors ("shopping cart") whenever possible
- Don't underline text that can't be clicked (will be confused with hyperlinks).
- Write for scannabilty; use simple sentence structure and short paragraphs.
- For maximum legibility; Use high-contrast colors (black on white is best, white on black is second best)
- Keep load times under 10 seconds (34-50k on 33.6-56k, 120k+ on high-speed)
- Search and home links should be in prominent positions (i.e. first and last on navbar) and should be easily available from every page on the site
- Keep it simple. If a design works well without an element, get rid of it.
- Test on all browsers, all platforms
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