What is Your New Year's Business Resolution?

"Our resolution is to truly listen to our clients. Our approach has always been to create an intimate, personalized spa experience. Our clientele demand the highest level of comfort and service, and we believe they deserve it. By spending a few minutes at one of Madison Avenue's charming cafes with a client after a treatment, we hope to gain valuable insight into what truly constitutes the ultimate spa visit. Our goal is to continue building the trustworthy, personal relationships that we have been developing with our clients over the course of our first year in business."—Dana Minkin, owner, Gloss Day Spa (New York City)

"Our New Year's business resolution is to continue to fine-tune treatments while helping our practitioners expand their own professional skill set. We will determine what we can add or modify in our treatments to take the guest experience to the next level. We want to continue to develop in our practitioners an understanding of what each guest feels when he or she comes into our spa, so we can slightly modify his or her treatment according to what that person's body, mind, and spirit requires that particular day."—Joan Southon, spa director, The Spa at Salish Lodge (Snoqualmie, WA)

"My resolution is to continue to have our Willow Stream Spa feel like home to both our guests and colleagues. If our guests feel like this is home, then they feel comfortable and secure in the fact we are going to take excellent care of them. This is the place they want to be and likewise for our colleagues."—Rita Timmerman, assistant spa director, Willow Stream Spa at the Fairmont Scottsdale Princess Resort (Scottsdale, AZ)

"Think outside the box. Be innovative. Take risks. Our industry has grown so large that competition is becoming intense for all classifications of spas. Considering this situation, it is imperative that spas begin to differentiate themselves. The ways to do this are not to be limited to traditional facilities, guest service, and types of spa services. We must not become myopic but strive to consistently redefine our goal of providing relaxing, rebalancing, and rejuvenating retreats for our guests. Whether this is accomplished by creating new types of facilities or utilizing new technology, the future of our industry lies in achieving this goal."—Mitch Jucha, spa director, St. Regis Los Angeles and Spa Mystique at the Westin Century Plaza (Los Angeles)

"Through our commitment to provide our guests with personalized treatment, we will promote our Aveda spa services as an investment in the health of individuals. Our mission is to provide our guests with an oasis to simply practice doing nothing."—Fawn Knadler, spa manager, The Spa at the Woodmark (Kirkland, WA)