Cargo Cosmetics Announces New Global Educator

Rogelio Reyna, global training, education, and artistry director for Cargo CosmeticsCargo Cosmetics, an award-winning beauty brand, has announced Rogelio Reyna as its global training, education, and artistry director. Reyna joins the brand after 15 years serving as the director of artistry and education for Latin America and the U.S. Hispanic market for Bobbi Brown Cosmetics. “Cargo has been rapidly expanding and we felt the next step to support this growth would be securing a pro artist with sales expertise,” says president Brian Robinson. “We have been waiting for the perfect candidate and I believe we’ve found that in Rogelio. He comes with an impressive celebrity clientele and strong credibility in social media.”

In his new role, Reyna will be responsible for developing original, creative content for the brand’s social media platforms and support on his own pages and leading artistry and training for all retailer-facing events, field teams, and beauty advisor trainings. He will also be heavily involved in product development and all creative brand initiatives, as well as the lead Cargo source for media interviews. “I am honored to have been chosen by Cargo to lead their team of artists and further sales education,” says Reyna. “Cargo is well-known in the industry for its formulas—particularly in the HD and swimmables categories. I see opportunity for growth in those lines and have new training and creative strategies that I’m eager to bring to life.”