Lure, a luxury clean, hemp-infused beauty brand, will now be included in the "Buy Good. Buy Black." collection online and at all three locations of modern department store, Neighborhood Goods. Neighborhood Goods will carry the brand's popular lineup, including the Lure Relief Balm ($60), Lure Calming Drops ($95), and Lure Intimacy Oil ($55) and will be showcased as part of the "Buy Good. Buy Black." program launched in 2021by Roslyn Karamoko. Hand-picked by Karamoko, the program champions an ever-evolving collection of Black-owned brands that democratizes access to retail space. "As a female-founded and majority Black-owned brand, it is an incredible honor to be selected to be part of Neighborhood Goods, as they truly share our commitment to showcasing the highest quality beauty products while creating a space where discovery and inclusion is paramount," says Kara Kelly, co-founder of Lure.
The Lure line can be found online at Neighborhood Goods and at all three retail locations including South Congress, TX, Chelsea Market, NY, and Legacy West, TX.