Completely Bare Rebrands as Spruce & Bond

Spruce and Bond Storefront Completely Bare, a New York-based waxing and laser hair removal spa, has rebranded as Spruce & Bond. “We are tremendously excited about the future of the brand,” says CEO Justin Joffe. “Everyone involved with the company is extremely passionate about their role in evolving the brand and invested in our new direction. We are continually pushing ourselves to deliver the best possible experience for our customers and are focused on meaningful innovation.” In addition, the brand has refined its treatment offerings to focus solely on hair removal, including waxing, laser hair removal, and eyebrows. Other changes include an enhanced online booking experience; a simplified pricing model; updated treatment rooms; a redesigned logo; store signage and collateral; improved specialist uniforms; and new partnerships. “I am confident that we have all the right elements in place to experience transformative growth while maintaining the high standards and commitment to excellence that have brought us to this point,” says Joffe. “We are also genuinely having fun in the process and excited to bring that enthusiasm to every customer interaction.” In concert with the announcement, Spruce & Bond also launched its new website, www.sprucebond.com, featuring its debut lifestyle campaign. The company plans to open six more spas in the next 18 months, adding to its locations in the Upper East Side, Flatiron District, Noho, and Westchester County.

For more information, visit www.sprucebond.com.