Dermalogica Launches Virtual Reality Store

Dermalogica has launched a virtual reality store in partnership with e-commerce platform, Obsess, to showcase its latest innovation, the smart response serum. The virtual store initiative is the first-time consumers can purchase Dermalogica products in a 3D virtual model and learn about skin education from Dermalogica experts and professional skin therapists. In the VR store, Dermalogica provides an immersive new way to educate consumers on the launches and professional services via expert avatars. Consumers can learn more about the smart response serum ($135) – a new innovation that delivers what your skin needs, when and where it needs it. With the launch of the Dermalogica VR store, consumers can be able to receive a free skin analysis with the face mapping tool, watch informative videos and find a skin therapist near them.

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