Groupe GM is relaunching its Occean line, with a greater emphasis on sustainability. Occean is a line of vegan cosmetic products that contain up to 98 percent natural ingredients. The products are based on active marine principles and contain marine oligo-elements and marine algae, laminaria digitata. The line coincides with Groupe GM’s Care About Earth program, which aims to reduce the impact of its products on the environment and contribute to sustainability. The Vitality all over shampoo, Vitality cleansing gel, conditioning shampoo, and gentle body milk comes in 40 ml recycle bottles, and the shampoo and cleansing gel are available in Ecopump, a 300ml large format dispenser. The Ecopump has recycled plastic packaging and sealed bio-resin pumps. There is also a RSPO-certified Gentle soap packaged in a 15g paper flowpack.