At the Cosmoprof North America Show July 14 - 16 at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America will unveil a new sample concept. Beautique will be a one-stop beauty shop on the main show floor where attendees will be able to select seven samples from 20 up-and-coming exhibiting brands for a $10 fee. Following the online retailing trend of curating sample-sized beauty products, Beautique will enhance visibility for participating brands and deliver products to buyers who may not have had the opportunity to encounter the exhibitors during the show. The proceeds of the sales will go directly to the City of Hope, a research, treatment and education center for cancer, diabetes and other life-threatening diseases.
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