CURES By Avancé held its second annual Train The Trainer educational summit designed to educate, excite, and inspire both current and prospective CURES educators. From Nov. 6-8, guests participated in classes and presentations focused on helping them stay ahead of the service and marketing curve in order to create and sustain a successful beauty business. The program¹s main goal was to inspire guests to think differently, respond differently, and continually educate themselves about trends and products in the industry while understanding the importance of effective communication tools both internally and for their clients alike. The three-day educational summit provided an in-depth look of the CURES brand, innovative product line, and advanced philosophy. Attendees, which consisted of licensed professionals both in skin- and bodycare, learned about top global spa trends, the power of social media for the spa industry, how to create a powerful presentation for their business, and what¹s on the medical horizon. Guests also participated in hands-on demonstrations of popular and cutting-edge CURES treatments. "Our second annual Train The Trainer summit was a momentous event that enabled both new and veteran educators to engage in an interactive setting that was designed to arm them with the necessary information and tools to provide the best experience possible for their clients," says Dee DeLuca-Mattos, vice president of CURES By Avancé. "We look forward to continuing to be a resource and a partner for brand educators so they can keep their business a step ahead of the competition and continue to help grow the CURES business."
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