Cypress Hotel & Spa Unveils Unique New "Cypress Rewards" Bathrobe Program

Innovative Program Allows Hotels and Spas to Create Additional Revenue, Enhance Branding and Provide Added Guest Convenience

Cypress Hotel & Spa, a leading global supplier of luxury bathrobes, towels, sheets, and related amenities to the lodging and spa industries, has introduced their exclusive "Cypress Rewards" Program as an added-value benefit to their hotel and spa clientele. This revolutionary new program provides Cypress clients with a unique opportunity to fund their bathrobe amenity program, while creating additional operational revenue.

The "Cypress Rewards" Program is very simple to implement and administer. It requires no investment and minimal staff training. Cypress provides all program participants with attractive tent cards and robe pocket inserts at no charge. These materials inform the hotel or spa guests how they may purchase a souvenir Cypress bathrobe, beautifully embroidered with the hotel or spa logo. They are directed to either go to the Cypress web site ( and purchase the robe directly, or contact the front desk, where facility staff can place the order using the guest's credit card information. The robes are shipped directly from Cypress to the customer, so there is no need for guests to pack or carry the robe home.

For every Cypress bathrobe purchased by guests in this manner, Cypress will provide their hotel or spa client with a monthly cash rebate, amounting to 40% of the robe's retail value.

In addition to creating a whole new source of revenue, the "Cypress Rewards" Program benefits program participants in several other ways. For instance, properties that carry bathrobes in their existing retail operations no longer have to maintain back-room inventory. This saves both inventory and storage costs. It also allows the shop to offer guests the added convenience of direct shipment to their homes. For hotels, offering guests the opportunity to purchase the in-room robe can be an effective deterrent to theft.

The "Cypress Rewards" program benefits apply to all web site purchases of customized Cypress bathrobes, whether or not the purchaser has ever visited the hotel or spa. A link to the client web site is also provided on the Cypress web site, which creates additional marketing exposure for program participants.

"A cozy bathrobe is an attractive souvenir for hotel and spa guests, but can be bulky and inconvenient to pack and carry home," said Gene Faul, Chief Executive Officer of Cypress, said, "With the added convenience of having it shipped directly to their guests' homes, we believe that our customers will see a substantial increase in their retail sales without having to maintain a costly inventory. It is truly a 'win win' opportunity and we are proud to offer this benefit to our clients."

To participate in the program and immediately begin earning revenue, all participants are asked to do is agree to offer Cypress bathrobes in their guestrooms or treatment rooms. All "Cypress Rewards" program materials will be shipped at no cost. For more information about Cypress Hotel & Spa or the "Cypress Rewards" program, please contact Gene or Karen Faul at (413) 229-3012, or visit Cypress online at

Cypress Hotel & Spa ( is one of the world's leading designers and manufacturers of high-quality bathrobes and related bed and bath linens. Their products can be found in thousands of prestigious resorts, B&Bs, spas and cruise ships around the globe, including many LHW properties, Historic Hotels of America, Ritz-Carlton and Four Seasons resorts.

Founded in 1980 by apparel industry veterans, Karen and Gene Faul, Cypress has earned a stellar reputation for unsurpassed quality control, value and personal service. A subsidiary of Russell-Newman, Inc. of Denton TX, the company's corporate headquarters are located in Sheffield, MA