DePasquale Companies, the family-owned and -operated beauty manufacturer located in Fairlawn, NJ, is helping victims of Hurricane Sandy in the New York and New Jersey area by donating three trucks full of much needed, but often forgotten about, bathroom essentials such as personal care and grooming products from DePasquale brands, including Beauty Addicts, Cures By Avancé, ECRU New York, Little Green, and New York Streets. By donating more than $160,000 worth of products like shampoo, conditioner, body wash, and personal care items for men, women, and children, the company hopes to alleviate some of the burden that many families face while they start to rebuild their homes and lives. “This storm hit home for us, literally,” says Carmen DePasquale, founder and owner of DePasquale Companies. “We are in the business of making people look and feel their best. We can give victims some necessities needed to get them feeling just a bit more like their old selves.”