Dermalogica Hits the Road

Dermalogica traveled to approximately 25 destinations throughout California, Arizona, and New Mexico to help more than 4,000 consumers discover their skin's past, present, and future with its Know Your Zones mobile marketing initiative. The freestanding skincare experience invited passers-by to try Dermalogica's Face Mapping skin analysis at a user-friendly Skin Bar staffed by instructors from The International Dermal Institute. Following their Face Mapping skin analysis, visitors received professional product recommendations and travel-sized Dermalogica products. 'It is fitting that we embark on this outreach to consumers at times they think about their skin—at the beach, in the mountains, and in the desert,' says Jane Wurwand, founder of Dermalogica. 'Skin health and professional skincare are everyday lifestyle issues, which we want to bring into people's general consciousness. We've taken professional consultation and products out of the treatment room and are delivering an accessible, achievable message of healthy skin directly to the people.'