Digital Alchemy, a specialist in e-marketing solutions and electronic customer relationship management for the hospitality industry, has announced an integration with SPASoft, a spa management system from PAR Springer-Miller. The integrated platform will help spas craft long-term, profitable relationships with guests by automating and customizing appointment confirmations, cancellation notices, and pre- and post- appointment marketing messages. A guest feedback functionality will gather valuable customer intelligence. Overall, the integration will aid in driving additional revenue though targeted upselling and customer relationship-building. "The SpaSoft and Digital Alchemy integration reflects PAR Springer-Miller's commitment to partnering with industry-leading companies to provide our clients with the best competitive advantages," says Victor Vesnaver, Senior Vice President of Sales and Marketing. "SpaSoft's guest-centric design enables a higher level of service that dovetails perfectly with the dynamic communications provided by Digital Alchemy."