Destination Maternity(TM) celebrates the opening of its world flagship store on Madison Avenue in New York City on February 1, 2006. The world's largest maternity store will offer the most extraordinary selection of maternity fashion, accessories, maternity spa services and everything imaginable for the pregnant woman, in a three-level, 10,000-square-foot space.

Destination Maternity provides the pregnant woman with the luxurious fashion of A Pea in the Pod(R), contemporary Mimi Maternity(R) and Motherhood(R) Maternity with amazing fashion at amazingly low prices. The Edamame Maternity Spa(TM), learning studio, children's play area and husbands' relax area complete the experience. Destination Maternity is a one stop shopping experience that celebrates the most special nine months in a woman's life.

An elegant black granite portal leads into a mini art gallery, featuring sculpture and paintings celebrating motherhood. On opening day, there will be an exhibit of mother and child sculptures and aquatints by the world-renowned Twentieth Century British artist Henry Moore.

In addition, Ice Woman, a nine-foot ice sculpture of a nude pregnant figure on the sidewalk outside the store, will set the stage for the Art of Maternity and welcome visitors to the grand opening.

Passing through the gallery, you reach A Pea in the Pod, a favorite among 'A' list celebrities including Cate Blanchett, Britney Spears and Debra Messing. A Pea in the Pod offers exclusive access to designer labels.

Destination Maternity will house the Edamame Maternity Spa, the lap of luxury. A licensed massage therapist greets guests and invites them to indulge in the peaceful environment, array of massage, facial treatments and must-have Comfort Zone(TM) products. The signature 'Mom-to-Be New Life Massage,' which is designed to relieve tension throughout the body, will be on every expectant mom's wish list.

A floating cement and glass staircase leads to the upper level. Sensational looks from trendy Mimi Maternity and amazingly low-priced and fashion-forward Motherhood Maternity, are accompanied by a huge selection of prenatal vitamins, fertility items, yoga products, relaxation tapes, gift items and cards, books, magazines, nursing apparel and even a juice bar. Additionally, the Wellness Spot(TM) offers Oh Mama(TM) bars with DHA, preggie pops and for those little guys, 'I'm a Boob Man' T's are the perfect fit.

The soft-sided 'kiddie corral' for toddlers has educational toys and a plasma screen television for their entertainment. In the relax area for dad, oversized leather easy chairs take center stage allowing him to view his own sports infused plasma screen television. A learning studio offers classes in everything from breastfeeding to financial planning, and prenatal yoga to bellydancing and belly readings.

While the rest of the family enjoys all that Destination Maternity has to offer, maternity fit specialists provide information on everything from belly designs for pants and skirts, to bra fittings, to the latest trends in maternity fashion. Dressing rooms include sample belly pillows to help her size and visualize her changing body.

'As the leading retailer in the maternity apparel market, it is our job to pamper the expectant woman with everything she could ever need and put it all under one roof! We are thrilled to introduce the world flagship Destination Maternity in New York City. It's the perfect location and allows the expectant mom to find everything imaginable,' commented President Rebecca Matthias.

destination maternity

Destination Maternity is a brand of Mothers Work, Inc. (NASDAQ: MWRK) , the world's leading designer and retailer of maternity apparel.

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding expected results of operations and new business initiatives, involve risks and uncertainties, and are subject to change based on various important factors. The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: our ability to successfully manage our new initiatives, future sales trends in our existing store base, changes in consumer spending patterns, raw material price increases, consumer preferences and overall economic conditions, the impact of competition and pricing, availability of suitable store locations, continued availability of capital and financing, ability to hire and develop senior management and sales associates, ability to develop and source merchandise, ability to receive production from foreign sources on a timely basis, potential stock repurchases, potential debt repurchases, war or acts of terrorism, and other factors set forth in the Company's periodic filings with the Securities and Exchange Commission, or in materials incorporated therein by reference.