Éminence Organic Skin Care is taking its commitment to the environment to a whole new level by planting a tree for every product sold starting Nov. 26th. Every time an active organic or Biodynamic product is purchased, a portion of the proceeds will go towards planting a tree to help clean up the air and support the world¹s natural resources. Every product the company sells will now equal one tree planted around the world. In the first year of the program the company estimates it will plant the equivalent of more than 1000 football fields of trees. "We're so excited about our Forests for the Future initiative," says Boldijarre Koronczay, president and founder of Éminence. "Planting even just one tree can make such a difference. Deforestation is the leading cause of climate change. If we want to protect the future of our planet, and our own health, tree planting has to be a part of the plan. We're committed to rebuilding and restoring the environment one product--and now one tree--at a time."
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