Fleur's Merges with Equavie

Fleur’s announced a merger with certified organic sister brand, Equavie. The dietary supplements and organic skincare products of Equavie harmonize with Fleur’s naturally-based floral products made with socially responsible ingredients through sustainable practices. To celebrate this merger, all Equavie packaging has transitioned into the modern Fleur’s palette, while maintaining its own unique, organic green flair. Fleur’s new certified organic collection will feature a “Bio Equavie Organic” stamp on the packaging to maintain the Equavie name and credibility. This “bio” stamp signifies the highest level of Organic Certification given by the COSMEBIO charter. All Equavie professional and retail formulations remain the same and can be enjoyed within the Fleur’s brand. “Both brands will benefit from the merger due to their own unique strengths and character,” says Lenette Casper, CEO of Fleur’s USA. “We’re excited to expand the Fleur’s brand with Equavie’s trusted, ECOCERT certified products to further our commitment to being sustainable and ‘green.’"