Motivating Massage

The American Spa staff shared our New Year’s Resolutions here last week. I can’t speak for everyone, but I’m happy to say I’m still on track and taking my fitness resolution one day at a time. Spa-goers at The Beverly Hills Hotel and Hotel Bel-Air who vowed to hit the gym are in luck with the new Resolution Recharger. Since workouts are more effective when followed by a therapeutic massage, the spas are offering a deal on bodywork series—buy eight 60-minute massages and receive the ninth on the house. Guests can enjoy deep tissue, sports or Swedish and relax into their resolutions.

How does your spa help clients keep their resolutions?