We thought you might be interested in how leading spa retailer Aveda is making sure that their powerhouse brand is consistent across their many sales and promotional channels. Take a look at this excerpt from an interview with the Manager of Aveda Online, Valerie Snitz.
Valerie shares her top seven tips for keeping Aveda's online and offline brand images consistent and clear. These are:
Tip #1: Make sure your packaging is recognizable in all media
Tip #2: Constantly promote your site goals internally
Tip #3: Budget for (and expect) constant Web updates
Tip #4: Include standard product copy... plus much more
Tip #5: Product image size matters
Tip #6: Keep cross-selling in all media
Tip #7: Don't forget about images in email communications
For the full story, go to the MarketingSherpa Great Minds in Marketing Web site at greatmindsinmarketing.com/sample.cfm?contentID=2361.
http://www.greatmindsinmarketing.com/sample.cfm?contentID=2361..
MarketingSherpa, Inc. is a media company publishing useful Case Studies, Buyer's Guides, How-To Reports and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals in a variety of industries - including business-to-business, consumer packaged goods, email marketing, and eretail. MarketingSherpa has been named one of the best providers of practical marketing information by The Economist, Harvard Business School's Working Knowledge Site, AdBumb, and Entrepreneur.com. More than 120,000 marketing professionals and their agencies read MarketingSherpa's articles every week.
Valerie shares her top seven tips for keeping Aveda's online and offline brand images consistent and clear. These are:
Tip #1: Make sure your packaging is recognizable in all media
Tip #2: Constantly promote your site goals internally
Tip #3: Budget for (and expect) constant Web updates
Tip #4: Include standard product copy... plus much more
Tip #5: Product image size matters
Tip #6: Keep cross-selling in all media
Tip #7: Don't forget about images in email communications
For the full story, go to the MarketingSherpa Great Minds in Marketing Web site at greatmindsinmarketing.com/sample.cfm?contentID=2361.
http://www.greatmindsinmarketing.com/sample.cfm?contentID=2361..
MarketingSherpa, Inc. is a media company publishing useful Case Studies, Buyer's Guides, How-To Reports and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals in a variety of industries - including business-to-business, consumer packaged goods, email marketing, and eretail. MarketingSherpa has been named one of the best providers of practical marketing information by The Economist, Harvard Business School's Working Knowledge Site, AdBumb, and Entrepreneur.com. More than 120,000 marketing professionals and their agencies read MarketingSherpa's articles every week.