HRLeavy LLC, a boutique public relations and marketing firm headed by the former Day Spa and International Medical Spa Association founder and president, Hannelore Leavy and Spa Designs, Monique Iacobacci have successfully completed to host the Swedish Hotel Spa Association in New York City. Twenty-nine members of this trade group consisting of Hotel/Resort Property owners, spa directors, spa consultants, architects, and engineers from Sweden and Norway emerged onto the Big Apple from Nov. 10-13.The event kicked off with a cocktail reception followed by dinner at The View on the 48th floor of the Marriott Marquis in Times Square, where the members received a their detailed itinerary and a copy of Spa Management Journal, Day Spa, and American Spa magazines, as well as a complimentary copy of Linda Troeller’s Book Spa Journeys. On Sunday three groups had tours and spa treatments at Mandarin Oriental, La Prairie, and Yelo Spa in the uptown region followed by an afternoon at the Red Door on Fifth Avenue. On Monday the emphasis was on fitness, starting with a tour of Gravity Fitness and Spa, followed by a private workout featuring the famed Core FusionTechnique at Exhale. After lunch at Le Pain Quotidien, Bruce Schoenberg of Oasis shared his experience as a pioneer in the day spa industry, exploring avenues such as airports and independent boutique hotel fitness centers and spas. On the last day, the group ventured downtown and were guests of American Leisure at Setai Wall Street Spa and Fitness. The tour ended with a fun evening at Pretty City’s New York event. where, especially the ladies of the group, had a blast exploring all kinds of new beauty gadgets and applications. For more details on the tour, visit http://svenskaspahotell.wordpress.com/. “This is so very exciting,” says Leavy. “We invite other professional groups to contact us if they are interested in a similar spa and fitness experience in the Big Apple. New York City is home of some of the most influential players in the wellness/spa/fitness arena. We could of course expand into other areas/regions/countries, such as the spa capital Las Vegas, Germany, Italy, the near or the far east, possibilities are endless!"
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