IDI Launches E-Newsletter

The International Dermal Institute (IDI) introduced IDI SkinBytes, an e-newsletter that highlights breaking news in current scientific skin research and new ingredient discoveries from IDI scientists, as well as advanced treatment ideas and business growth strategies. The newsletter, which will be sent out every six weeks, will also share advance news of IDI-hosted social media events and other IDI offerings. Annet King, director of global education for Dermalogica and IDI, oversees development of this prominent curriculum and will be a key contributor to IDI SkinBytes. “Professionals are more challenged than ever to up their games,” says King. “In order to establish a loyal clientele and profitable business model, a skin therapist needs the most up-to-date information and expertise, which far surpass the minimums required for licensing, so we’re extending the reach of our communications via this dynamic new vehicle.”