Arch Amenities Group Acquires 3 Spa-Focused Companies

Arch Amenities Group, Rockville, Maryland, has acquired three companies in the spa space: Innovative Spa Management, Privai and Spa Space, the company announced on Sept. 12.

Details of the transactions were not released except to say that Arch Amenities Group now owns a majority stake in Spa Space.

A portfolio company of private equity firm CI Capital Partners, Arch Amenities Group is a full-service global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreation spaces that was formed as a combination of WTS International and LifeStart.

This follows Arch Amenities Group’s May acquisition of Synergy Fitness Group, a fitness management company with 26 facilities in the mid-Atlantic region, and its August acquisition of NYS Pool Management, a pool construction and management company in New York, New Jersey, Pennsylvania, Connecticut and Florida. 

Barry Goldstein, Arch Amenities Group chief executive officer, said the acquisition of these latest three companies “immediately expands Arch’s network of spa clients to over 70 while providing a dynamic technology platform to manage and further enhance those facilities as well as Arch’s 260 other wellness, recreation and amenities spaces.”

Innovative Spa Management provides spa consulting and management for the hospitality industry, including concept design, strategic planning, feasibility assessments, brand development and spa operations designed to support its clients’ branded facilities while increasing their value and profitability. 

Privai manufactures “spa in a bottle” botanical skin-care products and is opening spas and salons offering customized services and treatments, including massages, facials, skin care, waxing, hair care, nail manicures, pedicures and makeup services. Privai operates five salons in the Washington, DC, metropolitan area. 

Spa Space is a software as a service platform designed to improve spa utilization and drive revenue through a proprietary algorithm that evaluates customer preferences and connects them with a network of therapists and spas. The software provides real-time reservations and contactless check-in and check-out while automating payments, scheduling and staffing. 

“Bringing these businesses into Arch Amenities Group complements our expanding set of services,” said Goldstein. “As the demand for wellness services increases, we are creating a more connected way to deliver the very best spa services while driving spa utilization for their owners. At the same time, we are giving more control and flexibility to the professionals who work in those spas.” 

In conjunction with the acquisition, llana Alberico and Christina Stratton, who co-founded Innovative Spa Management in 2006, joined the Arch Amenities Group executive team. Alberico will serve as president of Spa Space, and Stratton will serve as chief product and creative officer in charge of Privai. Alberico also will provide spa and wellness thought leadership for Arch’s original spa management portfolio and oversee the day-to-day operations of Innovative Spa Management’s hotel spa clients. 

“Our focus has always been about innovation, solutions and fostering wellness,” said Alberico.  “Moving forward with Arch Amenities Group allows us to further sharpen that focus and integrate our services with Arch’s wellness, spa, amenity and meeting portfolio.” 

Innovative Spa Management’s hotel spa clients include the Grand Hyatt Nashville, Tennessee; Renaissance Orlando at SeaWorld, Florida; The Inn on Biltmore Estate, Asheville, North Carolina; Willard InterContinental Washington DC; InterContinental Washington DC – The Wharf; Orlando World Center Marriott; Marriott's Cypress Harbour Villas, Orlando; Caribe Royale Orlando; and Marriott's Autograph collection properties with select Kessler Collection Poseidon Spas.