The International Salon & Spa Expo Long Beach Was a Success

Produced by the Professional Beauty Association (PBA), the 2012 International Salon & Spa Expo (ISSE Long Beach) was a success. ISSE is not just a typical hair show, it's a complete beauty event that encompasses beauty, wellness, and advanced education. More than 40,000 industry professionals gathered on the sold-out expo floor, in classrooms, and in the newly expanded EshtheticAmerica and Wellness Pavilion to learn, network, and get inspired. ISSE Long Beach also offered more than 183 complimentary educational opportunities from industry experts. In addition, licensed professionals and students were able to show off their talents in hair and nail competitions with winners taking home cash and prizes. For the licensed professionals division, the competition served as tryouts for the OMC Hairworld USA team for 2012, with the talented team members being announced within the next few weeks. For more information on the upcoming ISSE Midwest show, visit