ISPA Asia 2007 in China to Feature New Research on the Asia-Pacific Spa Consumer

The International SPA Association's International Spa & Wellness Conference and Exhibition, June 7-9 in Shanghai, China, will deliver high-level networking and educational opportunities, as well as the release of research on the Asia-Pacific consumer in relation to the spa industry. Over three days, the 9th annual event is expected to attract 15,000 visitors.

"Following the success of being named 'Spa Event of the Year' in 2006 by the Baccarat AsiaSpa Awards, ISPA Asia 2007 is poised to be the best conference and exhibition to date," said ISPA Director Peter Sng. "It's also notable to point out that the preparation for the 2008 Olympics in China has triggered an enhanced interest in healthy lifestyles and well-being, which are the focuses of the spa lifestyle. Therefore, China will definitely provide an impressive platform for ISPA Asia 2007."

ISPA's global research is being conducted through studying consumers in multiple Asian and European countries, as well as the United States and Canada. The research will identify key items such as the number of spa-goers, frequency of visits as well as treatment trends and pricing.

The Asian results will be released by ISPA Chairman Jim Root during ISPA Asia 2007. The European portion is being conducted in partnership with ITEC France and will be released during the Beyond Beauty Paris Conference and Exhibition in October in Paris, France. The global report will be presented during the 2007 ISPA Conference & Expo in November in Kissimmee, Fla., U.S.A.

Root added, "The theme of 'One World. East-West Connections,' is very fitting as ISPA Asia 2007 is certain to be an event filled with a sense of community and purpose. And, with the release of the Asia-Pacific research, attendees will leave the conference with a clearer picture of how to effectively market their companies."

ISPA Asia 2007 consists of two days dedicated to trade professionals and a third day that is open to both trade and consumers. National Pavilions will be hosted by Singapore, Taiwan, Malaysia, Philippines, Korea and, for the first time, Australia. Each elaborately decorated pavilion will provide attendees a glimpse of the spa culture native to each of the countries.

In addition to the Exhibition, the slate of education sessions features global spa industry veterans and visionaries speaking on key topics including sustainability, management strategies and trends. Additionally, Asian speakers will share their experiences and knowledge on Traditional Chinese Medicine, Acupuncture, Oriental Health & Wellness, and Management Concepts of China Spas.

For additional Information on ISPA Asia 2007 please visit www.ispa2007-china.com.

About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA's membership is comprised of more than 2,700 health and wellness facilities and providers from 75 countries. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth.