The International SPA Association Foundation announced that Red Door Spas has donated $10,000 toward the research initiatives of the foundation. The donation has been contributed to support new consumer research for the spa industry. The new study, conducted by PricewaterhouseCoopers, will reveal data on consumer’s thoughts and preferences. These key elements are essential for spas while planning out treatment menus and developing new offerings. Consumer research not only provides insight into spa-goer trends, but also reveals how non-spa-goers are behaving. The study will shed light on why non-spa-goers aren’t visiting the spa, if they’ve ever considered visiting a spa and what misconceptions they may have about the spa. “The ISPA Foundation is dedicated to continually providing research initiatives, like the consumer study, which are vital to the growth and success of the spa industry,” says Lynne McNees, president of ISPA. “The research will give us insight into spa-goers and non-spa-goers perceptions of the spa, and address important questions dealing with stress.”
More information regarding the progress of the consumer research will be available during the 2011 ISPA Conference & Expo, held November 7-9 at Mandalay Bay in Las Vegas. For more information, visit www.experienceispa.com.