Start-up skincare company La Lumière, creator of the illuMask, a wearable light therapy mask, appointed Marina Randolph as chief revenue officer. Randolph was formerly the executive vice president of direct to consumer marketing overseeing integrated direct response TV campaigns at Murad. Specializing in acquiring and maximizing existing customer relationships, Randolph will work closely with Jim Geikie, new chief marketing officer and senior vice president of retail sales for La Lumière and former vice president of global marketing for Burt’s Bees. “Marina has an incredibly impressive background in the beauty and direct to consumer industry, and her unique experience and success with major companies like Murad, Beachbody, and Guthy-Renker and start-ups like Breakthrough In Beauty is exactly what we at La Lumière were looking for,” says Jay Tapper, founder and CEO of La Lumière. “With Marina and Jim together, plus everyone else in the company, we are very well positioned for our expected growth and success as we go into direct response marketing. It’s an incredibly talented team, and one that will help us bring our healing technologies to more people than ever.” Before joining La Lumière, Randolph led numerous brands, including Proactiv Solution, Principal Secret, and Derm Exclusive. “La Lumière is a very inventive and innovative company,” says Randolph. “Bringing light therapy or phototherapy to the at-home market is something that’s never been done before. We’re forging a new market, and that presents some unique challenges and opportunities. I’m looking forward to working with the whole team, and I’m very eager to help bring the illuMask to the forefront of the beauty treatment world.”
For more information, visit www.illumask.com.