Macadamia Professional has announced two new hires, global director of channel marketing Stephenie Staton and regional business development manager for the East Sonya Raubeson.
Staton is responsible for leading the strategy and execution of all channel marketing activities including promotions, sales support materials, presentations and trade shows for the distributor, national account and international channels. She brings over 19 years’ experience in marketing and sales from TIGI with a proven record of accomplishments in planning and leading comprehensive marketing strategies across direct, distributor, national account and international channels. She has strong expertise in directing the creation of marketing tools and promotional packaging which has led to success in creating growth in target markets and with key customers. With her strong presentation and communication skills, Staton will work with all levels of management, vendors, and internal departments to coordinate overall marketing efforts. Staton brings both the experience and the passion necessary to make a huge impact for the company and its customers.
Raubeson is responsible for working with distributors, participating in sales meetings, booking and executing education, working with distributor principals and helping to build awareness of the brand in her market. Raubeson started as a hairdresser and discovered a passion for sales, coaching and training. She brings over 15 years of experience in the professional beauty industry working in both education and sales roles at BSG and Keratin Complex. Most recently she worked at Keratin Complex, starting as national education director and departing as senior business development manager. “The most exciting aspect of joining and becoming a part of Macadamia and our team of talented professionals is to be able to fall in love with our amazing products every day and to watch others as they fall in love and reignite their own passion and dedication to our profession," says Sonya.