Massage Envy Names New CEO

Joseph C. Magnacca U.S. massage franchise operator Massage Envy has named Joseph C. Magnacca its chief executive officer. Magnacca has held top leadership positions at large retail and franchise brands, including Loblaws, Walgreens, Duane Reade, and RadioShack. “I am truly excited to join this terrific business,” says Magnacca. “Massage Envy is a pioneer and leader in the wellness space. The leadership team, our franchisees, and the Massage Envy community have done an outstanding job in developing the brand. I look forward to leading the team as we position the business for future and further success.”  

The Massage Envy franchise system has grown to more than 1,100 locations in the U.S. and recently surpassed the milestone of delivering more than 100 million massages and facials to its members and guests. The company’s former CEO Dave Crisalli will continue to serve the business as a member of its board. Says Crisalli, “I care deeply about Massage Envy and look forward to supporting its continued success from a different vantage point.”