Hot Trend in Youth Preservation

A few years ago, men and women had few options in the battle against gravity. As it pulls the delicate muscles, facial skin loses tone and stretches. Eventually, the skin directly attached to those muscles sags, causing fine lines and wrinkles that progress with time. The additional loss of collagen and elastin hastens the aging process, while sun, wind and air pollution wreak havoc.

As Coco Chanel said, "Nature gives you the face you have at 20; it is up to you to merit the face you have at 50." Fortunately, we live in a Golden Age for youth preservation, with a growing number of consumers rejecting surgical procedures in favor of non-invasive alternative treatments.

With so many products and procedures available in today’s market, choosing the most appealing and effective services and products are critical for success. To increase client satisfaction, generate new streams of revenue and gain a competitive edge, savvy spa professionals offer clients a full menu of options, including the latest technologies.

Microcurrent treatment is one of the hottest trends right now in the anti-aging market. The best microcurrent devices on the market deliver a low-level current that stimulates collagen, elastin, adenosine triphosphate (ATP) production and facial muscles for both instant and cumulative results. Microcurrent treatment offers muscle lifting and toning, skin firming, acne, pigmentation, scars, and pre- and post-operative healing. The technology uses electrical currents up to 1000µ (microamps) to systematically reduce the signs of aging by maintaining or increasing muscle tone in multiple ways: circulation, cerebral effect on muscle re-education, hydration, and increased cellular function.

For clients, microcurrent revitalizes the entire face without surgery, downtime, or injections. A series of treatments rejuvenates skintone, increases skin elasticity and smoothes lines, wrinkles and texture irregularities. The "massage-like" current penetrates deep into the face to boost the production of lost collagen and elastin proteins. The experience is relaxing and pleasurable, with most sessions lasting about an hour.

Michael A. Fiorillo, M.D., FACS, a world-renowned double-board certified plastic surgeon serving the New York City area, uses Myotonology for microcurrent treatments. “It enhances the most natural post-operative appearance for men and women,” he says. “As one of the best next-generation, non-invasive proceduresavailable, the treatment pairs well with injectable and topical regimens, enabling more efficientpenetration of medical serums, resolves pre- and post-surgery edema and swelling, and improves healing times.” It is an ideal add-on for patients receiving fillers because a toned muscle provides better structure, while microcurrent helps heal damaged tissue and speed collagen production resulting from other more invasive procedures. It can be used as an adjunct to most therapies within the right time frame. This makes microcurrent treatment an ideal option for extending patient loyalty, delivering affordable care for clients, and generating rapid return on investment for the medical spa.—Geoffrey Ring, RN, corporate training director, Myo Technologies