Per recent reports, male CEOs are increasingly turning to plastic surgery, specifically, the CEO Facelift, where incisions are made behind the ear to avoid the sideburn area and camouflage scars. Additionally, loose skin in the neck and jowl region is removed, as are bags under the eyes. "Trends are showing that men are becoming more open to plastic surgery than they have been in the past, and they see it as a way to eliminate an overworked, aged look," says Babak Azizzadeh, M.D., of the Center for Advanced Facial Plastic Surgery (Beverly Hills, CA). While facelifts for both sexes share similarities, the desired results for both are very different. Unliked women, men often do not mind wrinkles, as they can be seen as a sign of life experience. According to Azizzadeh, the CEO Facelift typically has a short recovery time and is the perfect choice for any man looking for a fresh start.