Suneva Medical, an esthetics company, announced that the dermal filler ArteFill is now rebranded as Bellafill in the U.S. It is approved by the FDA for the correction of facial wrinkles known as nasolabial folds, or smile lines. "We feel that the brand Bellafill better embodies the transformational outcomes this unique product can provide to our customers and their patients," says Nicholas L. Teti, Jr., chairman and CEO. "In addition, Suneva will build and invest in Bellafill to increase awareness for the new brand." Bellafill, comprised of 80 percent purified bovine collagen with 20 percent polymethylmethacrylate (PMMA) microspheres, and lidocaine, also helps skin recreate its own firmer structure for beautiful, younger-looking skin and lasting results.