Survey Reveals Men’s Treatment Preferences

Dermatologic Surgery recently published a survey of male attitudes toward age-related changes to their facial features and priorities of treatment options. Jared Jagdeo, M.D., and colleagues conducted the online study with aesthetically oriented men aged 30 to 65. Respondents indicated how concerned they were by the appearance of 15 age-related facial features. The researchers assessed the correlation between the features of most concern and the areas of treatment priority. The survey also asked questions designed to help the researchers better understand male perspectives on aesthetic procedures, including awareness, motivating factors, and barriers to seeking treatment.

The study found that periorbital changes, particularly crow’s feet and tear troughs, are of most concern and likely to be prioritized for treatment among this group of men. These two areas were rated as most likely to be treated first (80 percent of first preferences), followed by forehead lines (74 percent), double chin (70 percent) and glabellar lines (60 percent). The authors also noticed that despite a willingness to discuss signs of aging with their cosmetic provider and an awareness of available procedures, aesthetically oriented men have low adoption rates for aesthetic procedures. The top reasons men would not consider injectables included concerns regarding side effects and safety, and thinking they do not need it yet; whereas the most common reasons for considering an injectable were to look good for their age and more youthful. The study authors suggested, “men might need more education regarding the effectiveness and safety of injectables to help them overcome personal barriers to treatment.”

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