Youthful Face is Top Priority

According to the results of a national survey conducted by Wakefield Research on behalf of Allergan, nearly 60 percent of women surveyed say they’d rather have a more youthful-looking face than a more youthful-looking body. Participants ranged in age from 21 to 65 and shared a variety of concerns related to their aging appearance. Though signs of aging from the neck down are a growing concern, the focus is still on the face. Of the respondents, 64 percent noted that the shape of their face has changed as they have aged, and 44 percent have noticed a decrease in cheek fullness in the past 10 years. Unfortunately for these women, nearly half believe loss of volume in the cheeks is irreversible. “My patients often come to see me about a variety of concerns, including sunken, hollowed out cheeks,” says Heidi Waldorf, M.D., dermatologist at Mount Sinai Medical Center (New York City) and Waldorf Dermatology & Laser Associates (Nanuet, NY). “What they may not realize is that the problem is caused by age-related  volume loss. The good news is there is a non-surgical treatment option that temporarily corrects volume loss in the midface.” According to her, treatments such as Juvederm Voluma XC help restore natural-looking lift and contour to cheeks for a desirable youthful appearance.—Jennifer Nied

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